If people didn't realize what a joke the Academy Awards have been, certainly Juno will go a long way to show just that.
Juno is nothing but a huge PR campaign masquerading as an indie film. That's exactly what the Academy wants to be known for.
The fact that Juno is completely fake, from the absurdly hip bio of its writer to its forced (supposed) humor is what the Academy is all about.
Academy Awards have ceased a long time ago to be about quality. That's why they love Juno. They saw the hundreds of trade ads and voted for Juno, and the other films that bought cover ads in Variety and the Hollywood Reporter.
It may be good business for trade newspapers, but it's a shame for film and for the public.
